Digital Marketing Specialist- Advertising Specialist

Lagos, Lagos, Nigeria

Eny Consulting Inc. is a leading consulting company that specializes in Business Analysis & Agile Training. We are dedicated to providing innovative solutions to our clients while fostering a collaborative and engaging work environment for our team. 

We are currently seeking a skilled Media Buyer with expertise in advertising on Facebook, Google, LinkedIn, and TikTok.

Responsibilities:

1. Develop, execute, and manage advertising campaigns across multiple platforms, including Facebook, Google, LinkedIn, and TikTok.

2. Collaborate with the marketing and creative teams to develop compelling ad creatives, targeting strategies, and budgets that align with overall marketing objectives.

3. Monitor and optimize campaign performance to maximize ROI and achieve KPIs, such as conversions, engagement, and reach.

4. Continuously research and stay up-to-date with the latest industry trends, tools, and best practices in advertising.

5. Conduct regular A/B testing to identify the most effective ad creatives, audience segments, and bidding strategies.

6. Prepare and present performance reports to internal stakeholders, providing actionable insights and recommendations for improvement.

7. Troubleshoot technical issues and provide support to the team as needed.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. A minimum of 3 years of experience as a media buyer, with a focus on advertising on Facebook, Google, LinkedIn, and TikTok.

3. Proven track record of managing successful advertising campaigns with measurable results.

4. In-depth knowledge of advertising platforms, tools, and best practices.

5. Strong understanding of marketing and advertising KPIs, such as CTR, CPA, ROAS, and conversion rates.

6. Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

7. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

8. Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.

Preferred Qualifications:

1. Relevant certifications in digital marketing, advertising, or related fields.

2. Experience working in the Education, Marketing, Advertising or Consulting industries.

To Apply:

If you are a motivated, detail-oriented professional with a passion for advertising and media buying, we encourage you to apply for this exciting opportunity at Eny Consulting Inc. Please submit your resume, cover letter, and any relevant portfolio items or case studies that showcase your expertise in advertising on Facebook, Google, LinkedIn, and TikTok.

Eny Consulting Inc. is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants of all backgrounds and experiences to apply.