Marketing Manager

Lagos, Nigeria, Nigeria

Location: Lagos, Nigeria (Remote)

Job Type: Full-Time

Eny Consulting Inc is a dynamic and innovative consulting firm dedicated to helping businesses achieve their goals through expert advice and comprehensive services. We specialize in providing customized solutions to meet the unique needs of our clients. Visit our website at www.enyconsulting.ca to learn more about our services and team. We provide our training services through The Business Analysis School specializing in training and certifying professionals in business analysis, data analysis, and product management. We are committed to elevating the proficiency and career trajectories of our students through rigorous and relevant educational experiences. Our courses are designed to be practical, accessible, and transformative.

 Position Overview:

We are seeking an experienced and innovative Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, student enrollment, and engagement. You will work closely with the sales and product teams to align marketing efforts with business objectives.

 Key Responsibilities:

• Develop and implement comprehensive marketing plans to promote our courses and programs.
• Manage digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
• Analyze market trends and competitor activities to identify opportunities and challenges.
• Oversee the creation of marketing materials, including brochures, websites, and videos.
• Collaborate with the sales team to generate leads and support sales efforts.
• Manage the marketing budget and track the effectiveness of marketing initiatives.
• Conduct market research to understand the needs and preferences of our target audience.

 Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.

- Minimum of 5 years’ experience in marketing, preferably in the education or training industry.

- Proven experience in developing and executing successful marketing campaigns.

- Strong understanding of digital marketing strategies and tools.

- Excellent communication, writing, and presentation skills.

- Proficiency in marketing software and tools such as Google Analytics, HubSpot, and social media platforms.

- Creative mindset with the ability to think strategically and analytically.

 Why Join Us?

• Opportunity to shape the marketing strategy of a leading educational institution.
• Collaborative and supportive work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.