Digital Marketing Specialist

Lagos, Lagos, Nigeria

About Us: Eny Consulting is a dynamic consulting firm specializing in business analysis, data analysis and product management training for individuals and businesses. We are dedicated to delivering strategic insights and innovative solutions to empower businesses to thrive in a competitive landscape.

Job Description: We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. This role will be pivotal in driving our digital marketing efforts across various platforms including Facebook, Instagram, Google, YouTube, and TikTok. The ideal candidate should have proven experience in creating and optimizing campaigns that increase brand awareness, drive traffic, and generate leads.

Responsibilities:

• Develop and implement digital marketing strategies to achieve business objectives, with a focus on increasing brand visibility and engagement.
• Manage and optimize digital advertising campaigns across Facebook, Instagram, Google Ads, YouTube, and TikTok.
• Create compelling ad copy and visuals that resonate with target audiences and align with brand guidelines.
• Monitor campaign performance, analyze key metrics, and optimize campaigns for maximum ROI.
• Conduct A/B testing and continuously refine ad creatives and targeting strategies based on performance insights.
• Stay updated with the latest digital marketing trends and best practices.
• Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive digital marketing efforts.
• Prepare regular reports and presentations on campaign performance, providing actionable insights and recommendations for improvement.

Qualifications:

• Proven experience of 3+ years in digital marketing, with a focus on managing Facebook, Instagram, Google Ads, YouTube, and TikTok campaigns.
• Solid understanding of digital advertising principles and best practices.
• Experience in creating and optimizing ad campaigns to achieve specific KPIs such as CTR, CPC, and CPA.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with a strong attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in digital marketing tools and platforms (e.g., Facebook Ads Manager, Google Ads, TikTok Ads Manager, etc.).
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Why Join Us: At Eny Consulting, we value innovation, creativity, and teamwork. This is an exciting opportunity to make a significant impact on our digital presence and contribute to the growth of our business. We offer competitive compensation, professional development opportunities, and a collaborative work environment where your ideas are valued.

Application Process: If you are passionate about digital marketing and possess the skills and experience required for this role, we encourage you to apply. Please submit your resume, cover letter and a digital portfolio outlining your relevant experience and why you are interested in joining Eny Consulting.

Only successful candidates will be contacted for interviews.